BUZZ-SPEAK v32589.......
"...operationalize the brand proposition..."
- from a report on implementing a good idea
(the Panorama recreation centre near Victoria BC is not reaching some potential customers
in its publicity efforts, thus should do additional/different things).
Do the keen but inexperienced employees of such facilities understand that language?
Does anyone really understand it?
Will the desired result ever be achieved when ideas are obfuscated by bureaucratic language? :-)
(Can the people who wrote that communicate with potential customers?)
How does such un-communication occur?
(Presumably not intended, but how do you avoid it - or what is the proper focus instead of "avoid"?)
© Keith Sketchley Page version February 20, 2004 (0816PST)
Please advise Keith if any links don't work or have become inappropriate - the Internet changes.